ABOUT ME
My name is Alyssa and I am currently entering my third year of my undergraduate degree in Business Administration at the Schulich School of Business. I am currently pursuing my marketing specialization.
I may not be the best at math but I am someone who genuinely enjoys working with other people and is passionate about working on creative projects that can be used to connect with other people. So naturally, I want to go into marketing!
During my university journey, I have taken on many leadership roles that have allowed me to develop my marketing skills and given me the opportunity to get creative.
- During my time in university, I took on a leadership role as a Marketing Director for Schulich Orientation Week in both 2025 and 2026. In both roles, I had the opportunity to channel my inner graphic designer, working with my team to promote our events and connect with incoming first-years to welcome them into the Schulich community.
- In 2025, I also had the opportunity to be on the executive team, as a Marketing Director yet again, for Schulich’s Undergraduate Business Society (UBS). In particular, I was part of the Athletics Team. While reminiscing on my own athletic days, I enjoyed creating eye-catching content that encouraged students to get involved!
- Currently, I am involved in my school community as the Co-Vice President of Conference for the York Marketing Association (YMA). While this role does not involve the usual creative elements of marketing, it allows me to work behind-the-scenes on event planning and logistics. With this role, I ensure that my marketing skills are a bit more well-rounded across different areas.
With these experiences, I have been able to contribute to meaningful many events in my school community. These experiences have also connected me with so many brilliant people who have helped me develop my skills further.
Some Of My Interests
Music
I love listening to music, in fact most of the time you will probably catch me with headphones on. That being said, I love going to concerts! The energetic atmosphere, bright screens and the people they bring together, I enjoy it all!
Fashion
I have always had an interest in fashion and spend great attention to detail to make sure my style truly represents who I am! I love keeping up with trends and seeing how differently others use their style to express their creativity too.
Exploring the City
From trending restaurants to hidden gems, I love discovering what the city has to offer! Whether I am trying something new or walking around my neighbourhood, I enjoy connecting with the culture around me.
So…What’s My Plan?
I hope that I can combine my interests with my current experience in marketing to find a job in the marketing field that allows me to grow both personally and professionally! So, what better than to explore what career opportunities exist in entertainment marketing or the fashion/beauty industries .
I am especially drawn to campaigns that combine my love for music and fashion. One campaign that stood out to me in this way was Gap’s Better in Denim campaign featuring KATSEYE. I love how it combine all of my interests in an engaging and memorable way, using music, dance and fashion to capture viewers’ attention.
I hope to explore different creative opportunities, learn from marketing professionals directly and actively seek out feedback to build my skills further. Ultimately, I would love to work on unique, creative projects like these that effectively communicate to and resonate with large audiences.
